About Us
The founder’s journey…
Veronika Solloway
Chartered Occupational Psychologist
Trained and registered with BPS and HCPC
- A-levels at Reading College, UK
- Discovered a love of psychology
- Psychology BSc
- Royal Holloway University of London
- Discovered why people feel and behave the way they do
- Worked for ICICI Bank
- Discovered my purpose…to help people live more productive and happier lives
- Masters in Occupational Psychology
- Discovered how I could help businesses solve people challenges and people to solve business challenges
- Selection and assessment at BBC
- Discovered how to interview, assess and place the right people into the right jobs
- Principal Consultant at Amberjack Global
- Designed and delivered assessment solutions for Unilever, Tesco, Avon, National Audit Office, MTC Novo, Price Waterhouse and Cooper…
- Launched iGrow Careers
- Occupational Psychologist at Sainsbury’s Plc
- Assessing and recruiting candidates at all levels (early careers – managers – executives)
- Qualified as a Chartered Occupational Psychologist
- Approved by the British Psychological Society and Health Care and Professional Counsel
Hello,
Allow me to introduce myself…my name is Veronika – business owner, career coach and dog lover!
Thank you for visiting the iGrow Careers site. I hope you will find everything you are looking for.
I started iGrow Careers in the wake of the 2020 pandemic – when we all needed and still need extra support in our lives and careers. Now, I’m helping people around the world find purpose, pass interviews and get to the right place.
I spent years studying and practising psychology to the highest standard in the UK
- Chartered Occupational Psychologist
- Trained with the British Psychological Society
- State registered with the Health and Care Professions Council
- Occupational Psychology MSc
- Psychometric user and interviewer
- Cognitive ability tests
- Personality tests (OPQ, WAVE, NEO, Hogan Development Survey)
- Psychology BSc
- Psychology A level
Alongside my studies, I was working as an occupational psychologist, recruiting and developing people in companies such as Unilever, Tesco, Avon, National Audit Office, Price Waterhouse and Cooper, Sainsbury’s and the BBC. I know what companies are looking for and what it takes to do well in a company. I’ve also worked with people who were extremely capable and experienced but found themselves lost – up against a barrier or needing to gain an ‘edge’ over their competition. I discovered that even the most gifted and confident people get nervous; we all need support sometimes.
It is my ongoing pleasure and mission to enable people to find clarity and reach their goals. I work with people at all stages of their career: executives, managers, professionals, graduates and school leavers
My only request is that you are open to growth. I would be delighted schedule a discovery call with you.

How we’ll work with you
We will make a plan that is tailored to your needs and budget.
But it could look like…
Free Discovery Call (15 mins)
- Quick check on your needs
- Get answers to your questions
discovery
Assesses your mission,
purpose, values, strengths,
goals and barriers.
Planning
Coaching
Provide goal and solution
focussed career coaching.
Signposting you to
resources.
Reflecting
Review of progress,
spotting new career barriers
and opportunities.
1 hour / £50
1.5 hours / £125
1.5 hours / £125
1 hour / £50
TESTIMONIALS
EARLY CAREERS
MANAGERS
EXECUTIVES
Corporate Clients

iGrow Careers are experts at matching people to jobs and nurturing their growth.
I know this because I worked with the founder – Veronika – at a FT100 company on assessing and developing groups of graduates and apprentices.
Veronika is patient helps people define their goals and progress in their career. She helped in me in my own career so I highly recommend working with her.
Natasha Silver
Early Career Specialist

I started coaching with iGrow Careers during a difficult period. I was looking to transition career while also dealing with some personal problems (not to mention the care of a 1-year-old). Despite my successes, including appointments at prestigious American and English universities, I was anxious about my prospects and daunted by the maze of different career paths. Veronika coached me, explaining what different employers were looking for and giving me useful advice on how to manage the interview process. She treated my situation holistically, helping me get into a more optimistic space. I recommend her services in the highest terms, she’s an exceptional psychologist with a human touch.
Hugh Lazenby
Sales Manager, ICEoxford

As a freelancer, I sometimes struggle with motivation and lose sight of what is important. Veronika helped me define my goals and the steps I needed to take to achieve them. She balanced being supportive with holding me to account, ensuring things actually got done.
Veronika is a credible coach because she has a solid background in both psychology and business. She works with the whole person – their work, life and health – and was able to unlock my productivity by helping me deal with emotional issues.
Ksenia Nova
PR Consultant

I recommend Veronika to anyone who needs to reflect on their career goals and plan how to get there. She’s an exceptional listener and will provide the right balance of insightful advice on how to boost both your career and wellbeing. Given her background she can help you prepare for an interview or other types of assessment. She helped me regain confidence after a career break and take the steps needed to get closer to what I love doing.
Floriane Rumford-Hentsch
Organisation Assessment Executive at CIPD

Veronika is a visionary. This, combined with a real passion for getting people into the right careers, in-depth knowledge in her field and a meticulous attention to detail, means that she would always be my first recommendation for someone looking to develop their career or start a new one.
Maxine Ward
Life Coach, NLP practitioner at Maxine Ward Coaching

I worked in the BBC assessment team with Veronika. She is an experienced assessment psychologist with a genuine interest and care for the candidates. Veronika always took time to give thorough and helpful feedback to anyone who asked for it. She worked a lot on diversity and inclusion issues, providing real and actionable solutions.
Mary Ridge
Occupational Psychologist

I would highly recommend iGrow Careers to anyone seeking to advance their career.
I applied for an executive level role at the Metropolitan Police (London) which included multiple interviews and assessments. Veronika was extremely professional, thorough and knowledgeable during our coaching sessions. She reviewed my personality, skills experience and the job requirements, and prepared a realistic assessment rehearsal. She prepared a clear development report telling me how I can build on my strengths and mitigate areas of development. Veronika set pre-work “thinking” ahead of the sessions, which involved identifying work-placed examples that demonstrated conceptual thinking, emotional awareness and creativity. This provided additional context for the sessions, aiding personal insights. The feedback report from the one-to-one structured coaching sessions helped me to understand preferred approaches to work based situations, specific strengths and areas of potential risk in leadership style.
All in all, a highly cost-effective package which ultimately helped me to pass an assessment centre for future executive roles.
Owain Richards
Detective Superintendent, Metropolitan Police

Veronika and I worked together at Sainsbury’s where she was our in-house Occupational Psychologist and assessment expert. We worked on several progressive recruitment projects including introducing a new approach to spotting diverse and talented managers in retail. I also observed that she did a nice job designing and delivering several solutions for our head office including:
– Executive leadership assessment
– Graduate and apprenticeship assessment
– Hi-potential development centre
– Online interview tool
Veronika coupled a deep knowledge of psychological principles and assessment with pragmatism. She sought out and acted on stakeholder priorities and feedback. Overall, Veronika left a positive legacy at Sainsbury’s because her solutions had integrity, were valid and fit for purpose in a fast-paced business environment.
Nicole Bradley
Head of HR Commercial, Sainsbury’s PLC